Our Advantages / Integrated Approach

One of the basic missions of BTL marketing is to take an individual approach to each project. In their work, BeeTL specialists analyze the Client's missions and goals in promoting the brand and the company as a whole, and appraise the market situation. They don’t just execute individual events; they plan and develop complex BTL-based campaigns. While implementing each project, we focus first and foremost on solving the Client's specific objective, using the realities of today's market as our guide. We are prepared to offer you as many solutions as you need to reach your target!
The Agency currently encompasses eight service departments, which regularly unite their professional experience to work together on complex projects. In particular, our portfolio includes many campaigns that have required specialists in consumer promotion, event marketing, retail marketing, and in-store communication to integrate their experience with that of the production and HR departments (HR hires promoters).
Moreover, we have provided a number of clients with turnkey promotional campaigns that required the combined efforts of all of our departments and offices.
We are firmly convinced that BTL communications succeed primarily due to their complex nature, and not because they have merely chosen all the right techniques. Here at BeeTL, a Brand Team is formed for each new brand which is responsible for all aspects of the brand and controls all of the brand's advertising activity, divvying up authority within the group. Thus our Agency's specialists can ensure that the creative concepts originating within our company always harmonize with one another and with the Client's basic objective. This kind of integration — where employees of a single Agency implement the various aspects of an advertising campaign — ensures a unity of idea that would be impossible if the work were spread between several BTL contractors.
Furthermore, the complex nature of BTL campaigns ensures an economy of scale, which makes it possible to have a large amount of contact with potential customers and a great depth of contact with each individual. Uniting all services into one budget allows the Agency to optimize expenses and lets the Client cut the budget without compromising quality.
The integrated approach that we apply broadly in planning and implementing our advertising campaigns ensures a number of incontestable advantages in communicating with the Client and reaching the stated marketing goals:

• Effective and easy management
• Effective brand advertising
• Integration at the creative level and unity of idea
• Budget optimization