Direct Marketing & Dropping
Direct Marketing is a set of marketing communications focused directly at each patron of a particular good or service. Direct Marketing tools allow you to build long-term, mutually beneficial relationships with consumers: you are able to send the necessary information right to potential customers through direct mailings, and your customers are able to get in touch with you — for instance, to receive additional information or place an order.
Direct Marketing allows you to accomplish the following tasks:
1. Increase brand familiarity
2. Form customer loyalty
3. Increase sales
We offer the following Direct Marketing services:
Direct Mail
Direct Mail is the sending of mail to a database of addresses, ensuring that your informational advertising materials (catalogs, leaflets, samples, etc.) will be sent to those customers who are most interested in them.
Direct Mail allows you to accomplish the following tasks:
• Increase brand familiarity
• Form brand loyalty
• Stimulate potential customers to get in touch with the company; stimulate sales
• Support any advertising campaign
Direct Mail secures a number of indisputable advantages:
• Personal contact with the recipient
• Carefully selected audience
• Flexibility in terms of territorial coverage
Working with databases
Auditing available databases, forming a database for a specific customer
BeeTL offers the following database services:
• Verifying, renewing, and updating databases
• Searching for new customers
Working with databases secures a number of benefits:
• Saves you time and money
• Systematizes information
• Provides a carefully selected audience
SMS mailing
An SMS mailing is the mass sending of short informational messages, and is usually used as one part of a complex marketing campaign.
SMS mailings allow you to accomplish the following tasks:
• Attract new customers
• Stimulate sales
• Inform the target audience about new goods, sales, promotions, or special offers
Benefits of using SMS mailings:
• High-quality sample of the TA
• Relatively inexpensive
Bulk e-mail
Bulk e-mail is the sending of messages to a database of e-mail addresses.
Bulk e-mail allows you to accomplish the following tasks:
• Attract new customers
• Stimulate sales
• Inform consumers of new products, sales, promotions, or special offers
Benefits of bulk e-mail:
• Relatively inexpensive: when compared with advertising on television, the radio, or outdoor advertising, bulk e-mail is a minimum of 5-7 times less expensive! The return from bulk e-mail can exceed that of banner ads or contextual advertising on the net several times over.
• Broad coverage
Courier service
Courier services entail the delivery of informational advertising materials to a database of customers or agencies.
Courier distribution allows you to accomplish the following tasks:
• Increase brand familiarity over the distribution area
• Inform consumers about the company's price policy and product range
• Form brand loyalty
• Stimulate potential customers to get in touch with the company; stimulate sales
Benefits of courier distribution:
• Personal contact with the recipient
• Carefully selected audience
• Flexibility in terms of territorial coverage
BeeTL technologies and advantages:
1.We offer a full range of Direct Marketing services and aren't afraid to develop non-standard solutions. We know all the tricks of Direct Marketing!
2.We send out mass mailings to potential customers as quickly as humanly possible.
3.We give personal attention to all our clients.
4.We have vast experience in this area.
We offer the following special offers in Direct Marketing:
1. Developing ad booklets
2. Design and mock-up
3. Production
4. Research
5. Online communications
6. Call center
Direct Marketing is one of the most important techniques of advertising, mainly due to its accessibility, flexibility, and careful means of selection. Direct mailing is effective only when the Client has a reliable database of potential customers and an ad that's worth reading — then consumers will enter into a dialogue with your company. The packaging and personalized message of your ad will have a direct effect on how potential customers will respond to it. But if you have all of this, you can be assured of an influx of new customers.
BeeTL has been working in Direct Marketing since 2003. We have carried out successful projects for a number of large companies.
We always aim carefully at the goal to help you increase your capital!
DROPPING
Dropping is a system of distributing informational advertisings products to mailboxes in large apartment buildings. These informational materials are addressed to individuals but do not indicate a specific address. Distribution can be either a one-time or a repeated event. In addition to distributing materials directly to mailboxes, BeeTL specialists have developed a unique monitoring system for dropping programs, which allows us to appraise the quality of our work. BeeTL is the only company that offers and carriers out this service. Moreover, we use the project’s results to calculate the effectiveness of the program, which allows our clients to tweak future activity in this area.
Dropping programs help you accomplish the following tasks:
1. Increase brand familiarity in the distribution area
2. Inform consumers of the company's prices and product range
3. Form brand loyalty
4. Stimulate potential customers to get in touch with the company; stimulate sales
5. Support any type of advertising campaign
We offer the following services as a part of dropping programs:
Distributing materials to mailboxes in residential buildings
Includes courier delivery of correspondence to residential buildings and stuffing mailboxes
BeeTL does the following things as a part of dropping programs:
1. Researches neighborhoods for distribution
2. Assigns each neighborhood a priority level
3. Researches the competitive environment within the distribution area
4. Develops recommendations for the run size of the distribution materials
5. Creates a coverage map of neighborhoods in the city
6. Develops an address program to implement the project
7. Coordinates distribution
8. Presents a daily report indicating addresses delivered to (street, building number)
9. Researches the effectiveness of the distribution once executed
Dropping programs provide a number of important benefits:
• Personal contact with the recipient
• Flexibility in terms of territorial coverage
• Relatively inexpensive means of distributing advertising
• Giving consumers advance notice of promotions
• Demonstrating the product range and price level
• Giving potential customers the ability to learn information at home in a calm environment
Dropping Control
BeeTL has developed an exclusive system of monitoring dropping programs that allows us to appraise the effectiveness and quality of our work. For each campaign, we are prepared to provide a staff of professionally trained inspectors who remain in constant contact with the project's top executives, ensuring perfect results for each project.
BeeTL technologies and advantages:
1. We provide a full range of dropping services
2. We send out mass mailings to potential customers as quickly as possible
3. We understand our clients and give them personal attention
4. We have vast experience in this area
We have a number of special offers as a part of dropping programs:
1. Developing ad booklets
2. Design and mock-up
3. Production
4. Research
5. Door-to-door
Dropping is one of the most important advertising techniques, mainly due to its accessibility, flexibility, and careful means of selection. This type of advertising is much less expensive than informational advertisement mailings, and for no more than it costs to do other types of advertising you are able to inform all the residents of specific neighborhoods that meet your criteria. How potential customers will respond to your ad is affected by both its packaging and the message within. If you have all of these elements at a high enough level, you can be assured of an influx of new customers.
We have been working in this field since 2003 and have a regular working relationship with seven of the leading Russian retail brands.