INSTORE Communications for Retailers

InStore Communications is the design, production and placement of POSM in points of sale, the leasing of advertising constructions in the sales area, and the conducting of promotions in retail chains. It also encompasses all activities at the point of sale directed at convincing consumers to purchase your product. InStore brings together the capabilities of all our service departments and covers all realms of the BTL industry.

Meeting Client Demands
Using InStore services allows you to apply all types of marketing communications to the retailer, allowing you to increase turnover and profits. This additional revenue comes not just from the placement of marketing materials but also from the growth in sales of the advertised products.
 
1. We specialize in the sale of advertising space.
2. We provide the advertiser with a full spectrum of services and ways to fulfill a turnkey order.
3. We plan marketing campaigns for our clients and are able to include the capabilities of the retailer in the advertiser's media budget.
4. We attract the advertising budgets of outside advertisers.
5. We save the retailer money by not inflating our marketing department with extra personnel.

We offer the following services as a part of InStore Communications:

Placing Image POSM
Used as an addition to the media campaign

Objectives
• Increasing brand recognizability by creating a presence in the point of sale (light boxes, plasma panels, carriers near the cashiers, etc.

Pluses and Minuses:
+ Forms positive brand reception
- Not directly aimed at increasing sales

Placing Promo Image POS Materials
Used for both increasing brand recognizability and maintaining sales over a long period of time (banners, shelf stickers, hard posters etc.)

Objectives:
• Navigation in the sales area
• Making the product stand out against the competition
  
Pluses and Minuses:
+ Helps the consumer remember where the product is located and how to find it
- Doesn't result in a dramatic increase in sales

 Placing POSM to Support Promotions
POS materials are placed in stores to inform consumers about the conditions of parallel promotions.

Objectives:
• Increasing sales volume by highlighting a particular product in the sales area in order to attract the attention of shoppers

Pluses:
You are able to convey information on the product and the conditions of the campaign when there are no promoters present (mobiles, shelf banners, shelf stoppers, shelf talkers, etc.).

 
BeeTL Technologies and Advantages

• Broad client base
• Professional and quality service
• A history of exclusive relationships with retailers in Russia
• We have our own production capacities.
• We work responsibly and effectively on projects of any complexity.
• We work independently at all levels of activity — from making proposals to implementing them.
• We aim high and always follow the new market trends in our proposals.