Openings

Every company wants to increase customer demand and, thus, to expand its retail chain. Each time retailers open a new shopping center, they are faced with an unusual task: how to announce the new store and draw the attention of the target audience to the event? Our Agency's specialists have vast experience in using various techniques to achieve this goal, from organizing dynamic, memorable events to conducting unusual promotions that leave an indelible mark on the minds of potential customers and serve as an effective stimulus for product sales and company growth.

 When you collaborate with us on the opening of your shopping centers, we will help you accomplish following tasks:
• Drawing the target audience's attention to the event
• Initiating the first purchase
• Customer navigation
• Forming the store's image
• Creating word-of-mouth effect

Thanks to the work of BeeTL's highly professional specialists, the opening of your shopping center will turn into a wonderful themed event with sparkling decorations and a vivid interactive element, allowing you to subtly immerse the customer in the brand's values and strengthen the company's significance for those who attend. Furthermore, we have experience holding successful press briefings in atypical interactive formats that allow you to reach a large number of media publications to report the results of the opening.
 Our projects have included the opening of OBI hypermarkets in Moscow and Kazan, the opening of the uniquely formatted homegoods store Santa House, as well as a regular collaboration with the retail chain Grossmart (an average of two openings per month).