Consumer Promotion
Consumer Promotion is a set of actions directed at stimulating sales by influencing the end customer. One of the best ways of ensuring effectiveness and stimulating sales is to use a well thought out and solid approach that responds to all aspects of the task at hand. It's important to remember that in today's conditions of intense competition and a market saturated with identical goods and services, companies must be original and memorable to potential customers. We are able to offer non-standard and high-tech solutions for any good or service.
Our company's mission when it comes to Consumer Promotion is to take an individually oriented approach to the good or service, designing and implementing detailed BTL techniques to make a strong impression on the end customer.
Meeting Client Demands
Consumer Promotion allows you to achieve a significant increase in turnover, market share, and profit by accomplishing the following things:
1. Increasing consumer familiarity with the product and product recognizability
2. Stimulating sales
3. Increasing product demand
4. Getting consumers to switch from the competition to the promoted brand
5. Being effective by conducting promotions in a diverse group of points of purchase (in chains and non-chains, open markets, clubs, restaurants and bars, train and bus stations, airports, fitness and business centers, and other places people go to relax and spend time).
BeeTL has implemented the following basic types of Consumer Promotions:
Tastings
This method is most often used in the food segment. The customer can try the product before deciding whether to buy it. Tastings are especially recommended for the market launch of new brands or when expanding the product line within a single brand.
Sampling
This technique involves familiarizing the target audience with the product by distributing samples. This method is most effective when combined with the distribution of informational advertising materials about the promoted product.
Sampling is recommended for stimulating sales, reclaiming customer interest and, when necessary, encouraging customers to switch from a competing brand, as well as for informing customers of changes in the product's formula and for launching new products.
Gift with Purchase/Drawings
One of the most widely used types of POS promotions. Uses gifts to motivate the consumer to purchase a particular product. Gifts with purchase/drawings are recommended for new product launches, product repositioning, and seasonal sales or other price reductions. The particularities of the promoted product and the client’s goals are taken into careful consideration in the development of these campaigns.
Objectives
Pluses
Consultations
Promoters work to inform the target audience about the product, its specific characteristics, and main advantages.
This method is recommended for promoting complex products and services or those possessing special, unique traits.
Non-Standard Techniques
Flash Mob. The appearance of promoters in places where the target audience congregates who attract attention due to their unusual appearance or actions.
Sales Animation. Organizing special activities for the target audience; involving the TA in a game. This technique is usually used in the HoReCa sector.
BeeTL Technologies and Advantages
Proposal Development:
1. We adhere closely to the tasks at hand and focus on the result.
2. We combine a variety of techniques to achieve the best effect.
3. We apply a creative approach to any task.
Bringing your Ideas to Life
1. We can give life to any idea of any scale.
2. We design and produce all the materials necessary to conduct our promotions.
3. We have vast experience in conducting promotions for producers and suppliers of the most varied goods and services.
Quality Control
1. A unique system of working with promotional personnel that eliminates the chance the promoter will show up late or not at all
2. Our own systems of motivating promoters, which guarantee high quality fieldwork
3. With online casting, our clients can choose promoters without ever leaving the office.
4. With online accounting, clients can access all information about the campaign in real time.
5. ISO 9000 certification
Our Team
1. Highly professional specialists
2. Vast experience in working with various types of consumer promotions
3. Quality client service
Our Experience, Knowledge, and Abilities:
1. We develop and introduce non-standard techniques.
2. We can appraise the effectiveness of sales of both your advertised product and that of the main competitors.
3. Our projects are always of the highest quality.
4. We achieve effective promotions by conducting them in a diverse group of points of purchase (in chains and non-chains, open markets, clubs, restaurants and bars, train and bus stations, airports, fitness and business centers, and other places people go to relax and spend time).
Special Offers
Openings
BeeTL finds the right solution to every new task, guaranteeing the success and development of our Clients!