INSTORE Communications for Clients
InStore Communications is the design, production, and placement of POSM in points of sale, the leasing of advertising constructions, and the conducting of promotions in retail chains. It also encompasses all activities in the point of sale directed at convincing consumers to purchase your product. InStore brings together the capabilities of all of our service departments and covers all realms of the BTL industry.
We don't increase sales — we set up all the conditions necessary to make it happen! We know how to make people find your product, buy it, and love it! We never use a sledgehammer to crack a nut. We provide actual contact with a high-quality audience.
Meeting Client Demands
1. Navigation in the sales area
We guide the customer from the entrance right to the shelf!
2. Information about the campaign's conditions
Promoters work four hours a day, with POSM covering the remaining 20!
3. Making the product stand out on the shelf
There are two kinds of products: those that stand out and are purchased, and all the rest!
4. Securing shelf space behind the product
The part of the shelf dedicated to your POS materials will never be infiltrated by the competition!
5. Strengthening the customer's knowledge of the exact location of your product
After a while, your customers will be able to find your product blindfolded!
6. Consumer Gratitude
We don't force shoppers to buy your product, we just make the decision easier — and they thank us for it!
7. Targeted coverage of a high-quality audience
We put you into contact with an audience that is potentially open to new information.
8. Low-Cost Contact
The extreme popularity of retail chains and the low cost of placing advertising in them reduces the cost of contact via InStore advertising to a price comparable to TV.
9. Loyalty, Recognizability, Image
A beautifully and properly composed point of sale completes the big picture of the brand's emotional component conveyed via the media.
We offer the following services as a part of InStore Communications:
Placing Image POSM
Used as an addition to a media campaign
Objectives
• Increasing brand recognizability by creating a presence in the point of sale (light boxes, plasma panels, carriers near the cashiers, etc.).
Pluses and Minuses
+ Forming positive brand reception
- Not directly aimed at increasing sales
Placing Promo Image POS Materials
Used for both increasing brand recognizability and maintaining sales over a long period of time (banners, floor stickers, hard posters, etc.).
Objectives:
• Navigation in the sales area
• Making the product stand out against the competition
Pluses and Minuses:
+ Helps consumers remember where the product is and how to find it quickly
- Doesn’t result in a dramatic increase in sales
Placing POSM to Support Promotions
POS materials are placed in stores to inform consumers of the conditions of parallel promotions.
Objectives:
• Increasing sales volume by highlighting a particular product in the sales area in order to attract the attention of shoppers
Pluses:
• The ability to reach the customer with information about the product and the conditions of the campaign when there are no promoters present
BeeTL Technologies and Advantages:
1. Effective use of all marketing opportunities to have the greatest possible influence on sales
2. Professional and high-quality service
3. We have our own production capacities.
4. Exclusive and special working conditions with key national and regional retailers in Russia
5. The ability to place informational marketing materials in retail and entertainment centers throughout Russia
6. A Western-style focus on the client that has allowed us to work with a number of the leading media holdings (Mediacom, OMD) on a regular basis
7. We work responsibly and efficiently on projects of any complexity.
8. We work independently at all levels of activity, from making proposals to implementing them.
9. We aim high and always follow the newest market trends in our proposals.
Geography:
1. Representatives in 7 cities working as independent agencies
2. Offices operating in 61 cities, each of which amounts to a full-time informational and representative mini-office
3. Partner agencies in 14 cities (long-term collaborative contracts)
Special Offers
• You can appraise the effectiveness of your planned advertising campaigns right on our website.