Appraising Distribution Channels
Information on sales channels, the representativeness of a category or product, an appraisal of the distribution level, data on the work of distributors regarding various criteria, and the current retail situation all allow you to choose the most effective sales channels, appraise the situation at points of sale, and exert your influence.
1. Determining distribution channels
2. Appraising coverage of the TA by various channels
3. Revealing the highest-priority channels
4. Appraising the situation at the point of sale
5. Appraising the representativeness of a category or product
6. Appraising distribution
7. Appraising the work of distributors