Appraising the Effectiveness of Advertising Campaigns
Analyzing the effectiveness of various campaigns will secure you with feedback and allow you to appraise the profitability of your investments, which will in turn allow you to increase the effectiveness of future marketing activity.
1. Raising public opinion
2. Strengthening the company's image
3. Increasing brand recognizability
4. Increasing brand loyalty
5. Brand positioning
6. Attracting new customers
7. Increasing sales volume
8. Increasing representation