Sales Analysis
Analyzing sales and their dynamics, as well as exposing factors that have an influence on sales, will be of great help to you in planning and supporting tactical and strategic decisions in the spheres of marketing, sales, and distribution.
1. Sales dynamics
2. Basic trends and areas of change in sales
3. Factors that influence sales
4. Using sales to appraise market share
5. Determining the priority ranking and outlook of market segments as a function of sales
6. Using sales to appraise the effectiveness of advertising campaigns