Trade Marketing Department
It's rare that you find a company anymore that that is both a producer and a vendor to the end customer. Rather, products pass through a great number of hands: distributors, sales representatives, buyers, sales assistants, etc. We help coordinate these links in the chain and influence each retail channel to reach the producer's ultimate goal — strengthening the product in the minds of consumers and increasing market share.
We're there with the Client at all stages of promoting the product, from Producer to Distributor to Retail Clerk, and we choose the most effective trade marketing tools for each specific good.
Trade Marketing allows you to accomplish the following tasks:
1. Have constant merchandising support in retail stores with the goal of securing optimal product inventory, ensuring the presence of price tags and POSM, checking conformity with confirmed planograms, etc.
2. Have merchandising support for new store openings, promotions, and advertising campaigns
3. Stimulate sales at every step the product takes toward the end consumer
4. Develop product planogram standards for effective retail promotion
5. Incentivize retail personnel via audits, bonus programs, conferences, trainings, etc.
We offer the following Trade Marketing services:
BeeTL technologies and advantages
1. Successful experience with retail marketing programs
2. Long-term experience working with retail chains
3. A staff of professional merchandisers and auditors; effective training programs
4. Retail marketing programs are implemented independent of the program's length or regional coverage.
We have a number of special offers:
1. Merchandising under promotions
2. Flash merchandising
3. Developing merchandising "guidebooks"
4. Appraising the effectiveness of trade marketing programs
Features of our experience, knowledge, and abilities in Trade Marketing:
• Experience developing merchandising standards
• Experience managing a large staff of merchandisers
• Experience developing incentive programs for retail personnel
• Experience working with national and regional retail chains
• Experience opening large retail stores and managing product range, pricing
• Monitoring the market
• Designing and constructing planograms
• Optimizing shelf space
• Optimizing inventory
• Managing various product categories
• Conducting retail research
• Researching and analyzing the competitive environment
• Researching customer preferences
• Organizing focus groups and regular research of store services
BeeTL changes things in the point of sale!