Retail Research
Research is the gathering and analysis of information at points of purchase, the goal of which is to accomplish important marketing tasks. The diverse nature of the information derived from retail chains allows us to appraise the store’s competitive ability as well as the degree of influence that price, product range, sales, and advertising policies have; we are also able to develop effective strategies of gaining market share.

BeeTL conducts the following types of research:
1. Merchandising audits
2. Price monitoring
3. Appraising staff loyalty
4. Auditing the marketing activity of competitors
5. Researching consumer preferences
6. Appraising the effectiveness of advertising campaigns

Retail research allows you to accomplish the following tasks:
• Gain information about your product and that of the competition
• Achieve representativeness (number of SKUs)
• Appraise the fulfillment of "recommended product range" rules
• Monitor facing (display unit)
• Appraising the company and competitors in their share of the shelf
• Determine retail prices for the product
• Appraising the fulfillment of "recommended price" rules
• Appraising the fulfillment of "recommended display" rules
• Appraising the placement of POSM and retail equipment
• Appraising POP promotions
• Appraising POP personnel's knowledge of the client's product
• Researching consumer preferences

Retail research provides the following advantages:
• The ability to be on top of the market situation
• Knowledge of the competition’s strengths and weaknesses
• The ability to find out consumer preferences
• The ability to appraise the effectiveness of retail marketing campaigns