Trade Incentive Programs
Trade Incentive Programs allow you to form a loyal relationship between every link of the chain in the retail process and a certain product or company. Trade incentive programs can be directed at companies at any level of the process, from distributors to wholesale dealers and retailers (both chain and non-chain). The subject of the trade incentive program can be managers and executives who make the main purchasing and sales policy decisions for the company, as well as regular employees who are in direct contact with the end customer or with employees of retail points of purchase and have an indirect effect on their relationship with a particular brand.

BeeTL develops and implements the following trade incentive programs:
 1. Bonus programs for distributors to stimulate purchase
 2. Bonus programs for retail personnel to stimulate sales
 3. Auditing of retail personnel (Mystery Shopper)
 4. Organizing conferences and trainings

Trade incentive programs allow you to accomplish the following tasks:
• Securing the necessary purchase volumes out of season
• Maintaining the needed distribution level
• Motivating retail personnel
• Appraising retail personnel's quality of work
• Training personnel

Trade incentive programs provide the following advantages:
• Maintaining and controlling the distribution level
• The ability to objectively appraise the professionalism of retail personnel
• Challenge and competition