Cooperation with the trading& entertaining center “Fifth Avenue”

In September, 2006 the agency of integrated business communications BeeTL and the TEC “Fifth Avenue” signed an agreement on the exclusive placement of POS-materials. The management of the TEC “Fifth Avenue” made up their mind to sell their advertising facilities through a specialized agency rather than offering them to leaseholders as a bonus or a joint activity. The BeeTL company, in its turn, is the first agency whose specialists offered a professional approach to a comprehensive accomplishment of advertising tasks of TEC’s leaseholders and outside advertisers.
In the framework of the signed agreement the agency places adverts on light boxes, floor stickers, parking billboards and ceiling constructions inside the store as well as on the facades of the building.
The TEC “Fifth Avenue” is situated in one of the most prestigious dwelling districts of Moscow. The TEC’s frequent visitors are people who live near metro stations Oktyabrskoye pole, Aeroport, Sokol, Schukinskaya, where elite dwelling complexes and business centers are being actively constructed at the moment. In terms of pricing the TEC is positioned as ”Business” and “Business+”. The TEC “Fifth Avenue” admits approximately 14000 people every day.
Due to the specifics of the TEC’s target audience, its main advertisers will be producers of up-market goods as well as producers of goods for young people. Among other advertisers there will be the TEC’s leaseholders, real estate agencies, fitness clubs, cafes, bars, restaurants, banks, insurance companies and other services, interested in communicating information about their goods and services to the TEC’s visitors.

Short profile of the TEC “Fifth Avenue”
TEC “Fifth Avenue” opened in December, 2004. Over 620 000 people dwell in the district of its location. Many of these people are regular visitors to the TEC. The total square of the TEC is 44 000 sq. meters, its sales floor is 17 000 sq. meters, the supermarket’area is 3140 sq. meters, number of stores is 70, food court-9, movie theater has 6 halls, 2-level underground parking admits 600 cars.