Cooperation with the trading & entertaining center “Domodedovskiy”
In June, 2007 the agency of integrated business communications BeeTL and the TEC “Domodedovskiy” signed an agreement on the exclusive placement of POS-materials and the lease of promo-places. The management of the TEC “Domodedovskiy” made up their mind to sell their advertising facilities through a specialized agency rather than offering them to leaseholders as a bonus for special terms of supplies or a joint activity. The BeeTL company, in its turn, is the first agency whose specialists offered a professional approach to a comprehensive accomplishment of advertising tasks of TEC’s leaseholders and outside advertisers.
The placement of advertising information in trading centers has a number of advantages:
-A very short time span between advertising contacts and the moment the decision on purchase is made. Advertising contact is possible even during the process of making the decision on the purchase.
-Proximity to sales points. Up to 80% of decisions on the purchase are made immediately in the store, therefore, advertisements, placed nearby considerably boost sales.
-Frequency. A trading center creates an opportunity to reach the necessary frequency of advertising contacts within a single visit of a potential customer.
-Various advertising facilities. Different types of advertising carriers are able to meet the specific needs of any advertising campaign.
BeeTL takes on the realization of a full spectrum of advertising services, among which is the analysis of the effectiveness of the planned advertising campaigns, the development of models, considering the objectives and the tasks of the advertiser, and the peculiarities of the TEC “Domodedovskiy”, production of advertising materials, the construction, and the control over the presence of POSM during the whole term of advertising campaign.
Short profile of the TEC “Domodedovskiy”
The TEC “Domodedovskiy” opened on August, 25th in 2007. The approximate number of leaseholders is 80. The expected number of visitors on weekdays is 10 000 people, on weekends- up to 30 000 people. The target audience is the middle\ upper-middle class.