Working with Retailers / Paterson

BeeTL enjoys the exclusive rights to hold promotions and disperse POS materials within Paterson supermarkets.
This chain currently has around 90 stores operating in Moscow, St. Petersburg, and the following regions: Arkhangelsk, Kazan, Krasnodar, Penza, Samara, Sochi, Stavropol, Tver, Tolyatti, Ufa, and Chelyabinsk.

BeeTL specialists offer the following services as a part of our collaboration with Paterson:

• Forming and distributing commercial offers on POSM sales and booking promotions
• Implementing dynamic sales in the placement of informational advertising materials (IAM) and promo capabilities within stores
• Organizing weekly monitoring and inspections of promotions and assembling/disassembling equipment in all of the supermarket's stores
• Weekly POP audits; exposing unsanctioned promotions and POSM placement
• Presenting a whole array of related services: production, assembly, disassembly, recycling of IAM, photo and video reports, appraising the effectiveness of promotions, merchandising under promotions
• Running statistics and presenting regular reports to Paterson's marketing department

Over the course of our exclusive partnership with Paterson, BeeTL employees have accomplished the following things:

• Formed a database of all Paterson stores, including information on the parameters necessary to effectively implement projects and sell relevant carriers to the store's potential clients
• Carried out a significant number of promotions and POSM placement in all of the supermarket's stores
• Readjusted sales plans
• Developed an integrated method of changing customer behavior within Paterson supermarkets
• Set up regular monitoring of the competition’s prices in all regions
• Exposed and shut down unsanctioned promotions and POSM placement
• Developed sales plans and activity aimed at additional increases in profit

In working with BeeTL, Paterson stores have significantly increased their profit and product turnover.